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Our Story

I love trucks, trailers and everything fleet.


Rob Parker served fleets for 6 years at North America's largest
(+1mm vehicles) fleet managment company, GE Capital. Then, at
McKinsey & Co, the global strategy and operations consultancy, Parker spent most of time working with large fleets on operations studies,
with a focus on maintenance, asset management, and procurement.
The balance of his time, he spent serving those who serve fleets on
both operations and strategy (Go-To-Market, where to play) studies. 


After leaving McKinsey in 2024,
Parker now spends most of his time talking with
start-ups in the transportation space,
large fleets looking to solve persisting problems,
and large fleet vendors creating new products and business models.


Our Team

Our dedicated team is here to guide you through every step of your journey towards sustainable success. Together, we will create a strategy that aligns your business goals with a greener and more prosperous future.

Robert Parker

Principal, Founder 

I strive to be an empathitic leader, an active listener, and structured thinker and problem solver.

Our Strengths

Explore our full range of services to discover how we can tailor our expertise to meet your unique business needs.

Sustainable Energy Strategy

Strategic Business Planning

Market Research and Analysis

Sustainability Integration

Please reach out!

Connecting with people passionate about transportation
is the best part of this job!