Our Story
I love trucks, trailers and everything fleet.
Rob Parker served fleets for 6 years at North America's largest
(+1mm vehicles) fleet managment company, GE Capital. Then, at
McKinsey & Co, the global strategy and operations consultancy, Parker spent most of time working with large fleets on operations studies,
with a focus on maintenance, asset management, and procurement.
The balance of his time, he spent serving those who serve fleets on
both operations and strategy (Go-To-Market, where to play) studies.
After leaving McKinsey in 2024,
Parker now spends most of his time talking with
start-ups in the transportation space,
large fleets looking to solve persisting problems,
and large fleet vendors creating new products and business models.

